We do more than report marketing analytics; we translate that information and help organizations understand their digital footprint.
If you have ever logged into your Google Analytics account, you saw the data available about your business. It can be a little overwhelming. But hidden within the statistics are valuable insights that can help you hone your marketing strategy.
Numbers are just numbers until you know what they mean. Matt Kundo Digital Marketing provides expert marketing analytics services to help business owners track trends and identify areas of growth and improvement.
We do more than report marketing analytics; we translate that information and help organizations understand their digital footprint. Our team at Matt Kundo Digital Marketing can help use your marketing analytics to develop successful advertising and sales strategies to reduce costs and increase sales opportunities.
Google Analytics is one powerful tool that can give you insights into web traffic, demographic information about your customers, and much more. But analytical data can be collected from many different sources (depending on your industry and niche).
Businesses can review marketing analytics to make informed changes about strategy, advertising spend, website redesign (cart abandonment), and more.
Some of the places that Matt Kundo Digital Marketing can gather data can include:
One of the benefits of working with a professional marketing agency is information gathering from sources your business may not have evaluated in the past. With new information comes innovative methods of reaching your target market.
Knowledge is power. Gathering customer and competitive data is crucial when building new creative sales and marketing campaigns. There are four essential categories to address when collecting actionable data about your customers, products, and services.
Installation of tracking pixels on your website is the first step, which allows you to start gathering important information about your business.
When you start digging into analytics, did you know you can learn much about your biggest competitors? Marketing competitor analysis helps you determine the strengths and weaknesses of other businesses competing for the same customers.
Key metrics will help you identify what is working for your competitors. As you are creating new marketing strategies, the insights about your competitors can reveal:
Completing a competitor matrix to understand the products and services offered, and comparing them to your own, allows you to refine your strategy. And the analytical research into your competitors may give you new ideas that can impact sales and lead generation.
Organizations monitor and track sales. But depth product evaluation may only occur during GTM (go-to-market) phases of product development. There are ways to dig deeper into product evaluation with specialized analytical tools.
Google Analytics gathers aggregate data but doesn’t tell you what your customers do before or after the purchase. Some software offers a time-based cohort analysis. That can help you identify peak and latent periods where your customers engage, which allows you to plan events and promotions during off-peak times and seasons.
Did you know that analytics can help you where a potential customer clicks on your website? This can identify landing pages that need to be improved to convince and convert new customers.
If your business relies on local customers, local market research can help you improve customer engagement and sales conversions. It can help you build customer personas and gain a deeper understanding of customer recruitment, retention, and brand loyalty.
Segmenting allows your business to create different campaigns and stories about your products and services. But before you can, you have to separate customers or lead sources into smaller groups. And then market offers that are unique to those segments.
Collecting your product sales cycle information requires a customer data platform (CDP). The software pulls in all data about your customer’s behavior and all engagements from website browsing, cart abandonment, interactions with support teams, and more.
At Matt Kundo Digital Marketing, our analytics services include comprehensive monthly reports. That helps business owners see the value or ROI of recent campaigns compared to historical data, trends, and results.
By creating custom reports, our team at Matt Kundo Digital Marketing helps business owners understand the data and information. And also learn how those insights can be applied to improve marketing, advertising, and customer or lead acquisition strategies.
There are two methods that we present your marketing analytics in a way that is easy to understand:
Our agency builds customized analytics dashboards based on your business goals. Collecting information from over sixty (60) different platforms, marketing, and sales executives can access reports and summaries 27/7.
Do you want to review your analytics and metrics to identify trends and improvements over time? We provide a month-over-month summary, including each data set. A quick and easy way to see what actions are gaining the most momentum. And activities that are not providing strong ROI can be removed from your active marketing plan.
Make marketing analytics work for you by allowing Matt Kundo Digital Marketing to present and review data that will help improve business processes, campaigns, and results. Contact our team for a free consultation and learn more about our analytics services.
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Matt Kundo Digital Marketing is ready to manage your data collection and analysis. See our Marketing Analytics services below.
My team delivers high-quality marketing strategies that drive real results for businesses of all industries and sizes across the us.
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